Our History

In the 1960s, most surfboard factories in Hawaii were around the city of Honolulu, or Town, as was commonly referred to.

At that time, a group of surfers were already living on the north coast of the island of Oahu, or Country, where the best waves of the archipelago could be found. Names such as Waimea Bay, Sunset Beach, Haleiwa, or Pipeline captured the imagination of surfers all over the world, who sought out the sands of today's famous North Shore in search of the best waves and the best gear to safely enjoy Hawaii's surfing thrills.